Technology is the biggest mogul of any business in the 21st century. It directly contributes to a companies success or demise and is growing larger and more pivotal every day. It is no surprise that when starting a new business in today’s digital age, no matter the niche, interlacing it with the right technology is one of the most important factors to consider. A loaded question remains, what technology is the most important to help a startup succeed?


First and foremost, it is essential to identify your company’s needs and goals before determining what technology is worth the investment. There are so many different types of hardware, applications, software, and gadgets on the market, and more are sure to emerge. As with any great business plan, goals need to be set before you can start working towards them. Only then will you be able to take a step back to consider what tools you can invest in to help you reach those. Especially with a startup, budgeting is instrumental in the future success of a company, and money ought not to be wasted on something that will not make your business more efficient or profitable.


The foundation of technology for your startup is going to be the hardware and software systems that are purchased to run the business. Hardware, referring to the physical equipment used, is everything from the types of computers, printers, fax machines, tablets, smartphones, and more. Hardware can be an expensive cost at first but most devices have a long life and can continuously be updated with new software. Software, the internal systems that run a company’s day to day functions, include cyber security, financial software, data storage software, and a website domain among other examples. Software updates are constantly emerging and it is important to keep all of your devices up to date with the newest versions of available software. This will keep your systems operating smoothly and efficiently. Software is also essential in protecting your devices from data breaches or malware that can leak private information of your business or your clients, especially payment information.


The most appropriate way to begin to outfit your startup with the right technology is to educate yourself or hire someone who is an expert, in business technology. Once the fundamentals of business technology are understood, you can then apply it to what best fits the needs of your company. Business technology vocabulary is always changing as new trends and electronics are breaking into the market. Keeping up to date on technology trends and new products will enable you to keep your systems running efficiently and your startup on the right path to success.