Marketers have a tough job to do. To begin with, the job of identifying prospective customers requires extensive market research. Afterward, marketers must craft the right message using the best channels to connect with those prospects. Even after the sale, marketers...
What once started as a garage startup making personal computers 42 years ago has officially become the first private American business to reach a value of a trillion dollars. Although the founder, Steve Jobs, is no longer with the company, profits in 2018 reached a...
While business leaders are quick to adopt some technological innovations, others fill them with a sense of trepidation. Particularly, applications that rely upon AI (artificial intelligence) technology are viewed with suspicion by many business owners, even when other...
The best executives are those who are able to utilize technology to the fullest extent of its capabilities. One of the best modern uses of technology is through machine learning. Machine learning is the practice of a computer taking in such large quantities of data...
AI has captured imaginations and sparked fear. Depending where one stands on the spectrum, AI can be viewed as a job-killing monster or a creator of mass prosperity. For the pessimists, AI will lead to wealth concentration in the hands of a few. To keep society from...
Businesses are often reluctant to adopt new technologies and, while they often cite the cost of implementing new tech as a barrier, the truth is more complicated. The true motives for resisting technological change is a concern that the technology will not be...
