Marketers have a tough job to do. To begin with, the job of identifying prospective customers requires extensive market research. Afterward, marketers must craft the right message using the best channels to connect with those prospects. Even after the sale, marketers...
AI has captured imaginations and sparked fear. Depending where one stands on the spectrum, AI can be viewed as a job-killing monster or a creator of mass prosperity. For the pessimists, AI will lead to wealth concentration in the hands of a few. To keep society from...
Businesses are often reluctant to adopt new technologies and, while they often cite the cost of implementing new tech as a barrier, the truth is more complicated. The true motives for resisting technological change is a concern that the technology will not be...
To be an entrepreneur is to be part of a unique breed of individuals. Where most people see problems, you see opportunities. When you are explicitly told not to do something, you’re more likely willing to pursue it. And it is your stubborn effort that leads you to the...
Bitcoin was created in 2009, however, it is only recently that it has become well-known. At the start of 2017, bitcoin was trading at around $1,000. This past March, its value was at $10,000. Due to this ascension, there has been an increased interest in...
